Email Marketing Lesson: One of the Seven Deadly Sins That Will Sabotage Your
What is it?

-Well it's something that takes about one minute to set up

-It's critical to your success as an Email Marketer

-If you miss it, your open rate will surely suffer

-It's one of the seven deadly sins that will sabotage your email marketing campaign

Interested to know the sin?

Putting something that means nothing in your From field.

The From field is the part of the email message that identifies where the message is coming from (e.g., Jack's Flowers). The From field in your email marketing message can be set to anything you wish.

When your subscriber gets your email message, the first point of contact is their inb...
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