Bulk Email, Spam, and Email Marketing

Excerpted from PlanetLink's Enews - an email newsletter delivered for FREE to your computer. To subscribe, go to www.planetlink.com

This issue focuses on the effective use of email lists and bulk email for website and business promotion. Bulk email essentially consists of sending the same message to some number of recipients at the same time. Spam is characterized as sending bulk mail to recipients whom you have had no prior contact or permission.

The issue of whether or not to send Spam can be summed up in three words - "don't do it." While it's not currently illegal under Federal law, (although sending bulk non-approved...
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