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Building an Email Marketing List
There's a marketing estimate that it takes something like seven contacts with a potential client before they purchase. Email is a wonderful way to handle these contacts for a variety of reasons:
- you can send one message to a large number of people
- compared to traditional hard copy marketing it can be a lot less expensive
- if you use a list management system you can get instant results like how many people opened the email and how many "click throughs" there were to the links in the email
The most important part of an email campaign is having a list of qualified email addresses to send you...
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