Email Marketing Lesson: How To Build An Email List, Part Two of Two
Unjoin.

Today I'll let you know what the concept of unjoining means and how it will get you in trouble with your customers.

So, what does it mean to 'unjoin' a list before you join it?

Here are two real life examples I came across the other day from two very large companies who should know better (I will leave the guilty parties unnamed).

Real life example one - From a large multinational car company website:

I do not wish to receive

( ) ABC Company special events and promotions
( ) ABC Company Retailer promotions
( ) Marketing Surveys

Do you see where this company is requiring the customer to unjoin the list before they...
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