Why Mobile SMS Text Marketing not Email Marketing?

With over 1.8 billion mobile connections globally, mobile marketing has now become an extremely effective tool to marketers for promoting their brands in multiple ways. With increasing population of mobile phones and decreasing usage costs, SMS (text message) is becoming a compelling proposition for direct marketers who till now relied on emails and letters alone. Very often comparisons are drawn between effectiveness of Email and SMS (text messaging). On face of it, Email seems to have an inherent advantage of being less costly than SMS. A slightly deeper study by ValueFirst Messaging (http://www.vfirst.com) reveals that being close-to-free has become the main reason...
[ Read Article ]