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Email Marketing Lesson: Privacy Policies and Email Marketing First off, if you don't have a privacy policy on your website stop reading this Email Marketing article and get one. I mean it, it is important.
If you do have a privacy policy, here are some things you will want to make sure your privacy policy covers or includes:
-How you treat Email addresses that are entrusted to you (when someone subscribes to your Email newsletter list or sends you an Email message).
-How people can take back their Email addresses and get off your list (un-subscribing).
-Your mailing address and contact Email address.
Why the mailing address and contact Email address?
It is not a law or anything but it just makes sense. Your willing... [ Read Article ]
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