Email Marketing Error 101: I Got An Email From My Hero, And Was I Ever Disappointed
But what do you do when you find out one of your heroes can't spell, construct a sentence or sign his name?

It all started when I ended up on the website of one of my heroes. He said he had a Blog so I assumed he was telling the truth. Since he only had posted the name of the Blog, without a link, I emailed him to ask him where this supposed Blog was.

I did not really know if I would get an email back but within about ten minutes I heard my little inbox chime and there it was.

An email from my hero.

Boy, was I excited! This guy had answered my email!

I wondered what it would say. Words of wisdom? Would tiny pearls of enlightenment be attache...
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