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Email Marketing: Increasing Your Open Rates
"From" name: When setting up your email marketing campaign, be sure to use a "From" name that your subscribers will immediately recognize. I recommend using your company or product name, but choose one and stick with it. If you ever change the "From" name this could cause many subscribers to mistake your email for spam.
Subject Line: When writing the subject of your email use the name of your newsletter. This will be recognizable to the reader and increase the chances that it will be opened. It is also a good idea to include the recipientĀ's first name within the subject as well. So the subject of your email should look something like:
SusanĀ's January Edition of Graphic Design Monthly
Also, be...
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