Alan Sharpe is a B to B direct mail copywriter and publisher of Alan Sharpes B2B Direct Mail Tactics. Sign up for Sharpe & Direct: The B2B direct mail marketing e-newsletter. Every Monday morning, receive in your inbox a short, helpful article on direct mail lead generation. Sign up today and receive a free copy of his special report, "30 Reasons to Use Direct Mail to Increase Sales and Attract New Customers." Alan SharpeImprove Email Deliverability: 15 Tips for Successful Email Marketing