"From" name: When setting up your email marketing campaign, be sure to use a "From" name that your subscribers will immediately recognize. I recommend using your company or product name, but choose one and stick with it. If you ever change the "From" name this could cause many subscribers to mistake your email for spam.
Subject Line: When writing the subject of your email use the name of your newsletter. This will be recognizable to the reader and increase the chances that it will be opened. It is also a good idea to include the recipients first name within the subject as well. So the subject of your email should look something like:
Susans January Edition of Graphic Design Monthly
Also, be sure to avoid using all caps, dollar signs and multiple exclamation points. This is a pre-emptive approach as these elements will trigger many spam filters. A final point on the subject of your emails is to keep them under 50 characters. This will ensure that most email clients display the Subject in its entirety.
Best Times to Send: The third element to consider is the time that the email is sent. We have found that if you are marketing to businesses it is best to send Tuesday through Thursday between 9:30 am and 3 pm. If you are marketing to consumers, we recommend sending Friday through Sunday between 5 pm and 8 pm. By following these guidelines your subscribers will be receiving your emails at the optimal time, thus increasing your open rates.
Building an Email Marketing List
There s a marketing estimate that it takes something like seven contacts with a potential client before they purchase. Email is a wonderful way to handle these contacts for a variety of reasons:
you can send one message to a large number of people
compared to traditional hard copy marketing it can be a lot less expensive
if you use a list management system you can get instant results like how many people opened the email and how many click throughs there were to the links in the email
The most important part of an email campaign is having a list of qualified email addresses to send ..
About The Author
Email MarketingEmail is the basic communication tool used on the Internet! It is the most important tool available and the most efficient. You can literally send your message to anyone in the world in a matter of seconds. You can t do that anywhere else and at no cost. What s the cost of a letter sent through the postal service? How long does it take to reach its destination? Do you realize the power behind this tool? You will be able to reach your prospects, clients and customers within seconds. It s the most powerful marketing tool at your disposal. You ll be issued an email address with your ISP and you ..
Brandon Milford is the Executive Director of Marketing for Broadwick Corporation, makers of IntelliContact (http://www.intellicontact.com). IntelliContact is an industry leading email marketing and surveying application. Brandon is considered a thought leader in web marketing and through Brandons Blog (http://www.brandonmilford.com), he shares his insight on marketing, design, and entrepreneurship.
brandon@broadwick.com
Brandon MilfordEmail Marketing: Increasing Your Open Rates
