What is it?
-Well it's something that takes about one minute to set up
-It's critical to your success as an Email Marketer
-If you miss it, your open rate will surely suffer
-It's one of the seven deadly sins that will sabotage your email marketing campaign
Interested to know the sin?
Putting something that means nothing in your From field.
The From field is the part of the email message that identifies where the message is coming from (e.g., Jack's Flowers). The From field in your email marketing message can be set to anything you wish.
When your subscriber gets your email message, the first point of contact is their inbox. If the subscriber recognizes the information in the From field, the message is quickly opened.
Email Marketing 101: I Think Your Form Just Ate My Email Address
I signed up for an e-newsletter today - at least I hope that is what happened. I am actually not entirely sure. I was going about my day and thought I would go to the website of one of the major political parties in Canada and signup for their e-newsletter.
Unlike our cousins to the south Canadians head to the polls quite frequently because no one really knows who they want to lead the country and our ruling party is a minority. It makes for heated questions periods full of shouting, insults and frequent threats of looming elections. Being a responsible citizen I thought I should get inform ..
If your subscriber doesn't recognize the information in the From field, the message is likely to get deleted before it's opened.
Why?
Do you readily open messages from people you don't know? I sure don't. I don't want to get bombarded with emails promoting little blue pills, or worse, somebody's cruel virus.
Putting something that means nothing in your From field is certainly the surefire way to get your email message in the delete box - before it even gets opened!
Wondering what should go in your From box?
a) The name of your business
b) The name of your e-newsletter (if the name is recognizable)
c) Your web address (if it is recognizable)
Do NOT use your personal name unless you are well known.
Email Marketing Lesson: How To Build An Email List, Part Two Of TwoDo you remember the word I made up last time?
Unjoin.
Today I ll let you know what the concept of unjoining means and how it will get you in trouble with your customers.
So, what does it mean to unjoin a list before you join it?
Here are two real life examples I came across the other day from two very large companies who should know better (I will leave the guilty parties unnamed).
Real life example one - From a large multinational car company website:
I do not wish to receive
( ) ABC Company special events and promotions
( ) ABC Company Retailer promotions
( ) Marketing Surveys
Do y ..
Okay, I agree if I got an email from Anthony Robbins I think I would recognize his name. However getting an email from Mary Johnson (when I don't know her)it is another story.
This is usually the way that companies blow it with the From field:
Some well-intentioned employee who is responsible for sending out the e-newsletter sends the email message from their email address. Unfortunately that employee doesn't realize that no one will recognize their name and will most likely delete the message before it gets opened.
So what do you do now?
Immediately go and check what you have set up in your From field on all of your e-newsletters.
If you are guilty of the From field sin, ask forgiveness from the email gods and move on. If you were already one step ahead of me and had a great From field entry - congratulations!
