Before you start building an email list you need to know one thing.
What I'm about to tell you is so paramount you will want to stop reading this email and get a post-it note and pen ready so you can write it down.
What is this one thing that is so important?
If you have your post-it note and pen ready I will tell you!
Hmm, I sense someone is still looking for their post-it notes in their desk.
Ok, now we are ready...
The one thing you need to know before you start building an email list is:
****People like to be asked before you put them on a list****
I know it is not much of a novel concept but some people don't seem to understand why this is important. Here are a few reasons:
-People don't like getting emails unannounced (if a person does not ask for something, then gets it, he/she won't expect it. The email will be a surprise. People don't like surprises unless it is a new car.)
-People will stay on an email list longer if they actually decided to go on the list in the first place.
So asking people to join is key. In the industry, it's called Permission Email Marketing or Opt-in Email Marketing.
Email Marketing Manners 101: The Case Of The Duplicate Freaky Email Marketing Message
The other day a friend of mine received a rather strange Email Marketing message. What made it even more odd was that this was the second time he had received the identical type of message in just a few weeks.
When he told what the Email message said the hair on the back of my neck started to crawl. I got a little freaked out. Was something from the metaphysical trying to send a message to my friend via these emails?
What else could be the reason for such a strange Email Marketing message?
I, being the Internet snoopy pants that all my friends know me to be, decided I had to find out. Lik ..
Sounds pretty simple.
When you start building your email list you have to ask people to join (or rather, you would be wise to ask people to join). It's up to you.
Lots of companies don't ask people to join their email lists. I experience these types of emails everyday and always treat them the same - I delete them before I read them.
So let's talk about your email list.
-How will you ask people to join?
-Are you operating online? If so, what tools can you use on your website?
-Are you operating offline? If so, what tools can you use at your place of business?
Here are some suggestions that will help point you in the right direction:
1. Ensure you are clear about the frequency of your e-newsletters.
For example: If your e-newsletter will be weekly, say so. If you intend to send five emails a day make sure your signups understand this.
2. Once the above is covered, clearly ask people to join your list.
Email Marketing Systems to Help Boost Exposure and Profits...System #5 - The Missing Link Between Article Writing and Email MarketingIt s no surprise that today we are going to talk about writing articles and how to tie them into email marketing. So, settle in and let s get at it! Article writing is NOT a new tactic. With 300,000+ newsletters in cyberland covering a wide range of topics, it should come as no surprise what all publishers are looking for...GOOD QUALITY CONTENT. Hey, it s no secret that we are all trying to get EXPOSURE... right? Keep in mind that that ONE ARTICLE can reach more people than you could ever possibly imagine. You aren t limiting yourself to just one newsletter...you can send that very article to several ..
and
3. Don't ask people to un-join your list if they don't want to join.
Un-join?
If you are wondering if un-join is a word, it isn't.
If you are wondering what the heck my last point means, you'll have to wait until Email Marketing Lesson: How To Build An Email List, Part Two of Two.
About the Author
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Check out our popular ebook Email Marketing Made Easy & one on one expert Email Marketing coaching at http://www.EmailMarketingMadeEasy.com Joan Pasay --Copyright 2005Email Marketing Lesson: How To Build An Email List, Part One of Two
