I call it - "which Email Marketing messages will I read today and which Email Marketing messages will I delete without reading?"
or
Did Your Email Message Grab My Attention?
I have to play this game because if I read every Email Marketing message I received I would never be able write in this blog, attend to personal hygiene or do anything else for that matter.
So how does the game work?
It is pretty simple really. There are only three rules.
Scan the SUBJECT lines of emails in your inbox and see which Email Marketing messages grab your attention.
Only open the Email Marketing messages that grabbed your attention.
Delete the Email Marketing messages that didn't grab your attention.
After playing the Did Your Email Message Grab My Attention? game the other day I wondered if anybody else plays this game too?
I asked around and found out that everyone else I knew played Did Your Email Message Grab My Attention? as well!
Email Marketing Mystery: The Case Of The Duplicate Freaky Email Marketing MessageThe other day a friend of mine received a rather strange Email Marketing message. What made it even more odd was that this was the second time he had received the identical type of message in just a few weeks.
When he told what the Email message said the hair on the back of my neck started to crawl. I got a little freaked out. Was something from the metaphysical trying to send a message to my friend via these emails?
What else could be the reason for such a strange Email Marketing message?
I, being the Internet snoopy pants that all my friends know me to be, decided I had to find out.
Like ..
I was so happy!
I thought I was the only one!
Maybe there was an opportunity to issue a board game or a game-show called:
"Did Your Email Message Grab My Attention?"
My mind exploded with ideas on how I could market this new game that already had such a wide player base.
After about 10 minutes of getting quite high on my own 'Did Your Email Message Grab My Attention? game distribution euphoria' my kettle started whistling and I was suddenly jolted back to reality.
I thought of all the poor little email marketers that had spent so much time and effort on constructing the email messages that I was playing my game with.
Was I being heartless?
How could I take something like an Email Marketing message and turn it into a game?
I pondered my behavior long and hard and then thought...
Wait a minute!
Email Marketing Lesson: How To Build An Email List, Part One of TwoSo why do so many people cry and pull their hair out when it comes to building an email list? It s really simple - they don t know how to do it.
Before you start building an email list you need to know one thing.
What I m about to tell you is so paramount you will want to stop reading this email and get a post-it note and pen ready so you can write it down.
What is this one thing that is so important?
If you have your post-it note and pen ready I will tell you!
Hmm, I sense someone is still looking for their post-it notes in their desk.
Ok, now we are ready...
The one thing you need to ..
I gave these companies permission (in most cases) to email me. I did not tell them I would open and read every message!
I quickly re-entered my 'Did Your Email Message Grab My Attention? game distribution euphoria'.
I'm already one step ahead of the competition!
My market research indicates everyone is already playing the game (unofficially) so I know I there is a good chance my 'official version' will sell like hotcakes!
About the Author
Brought to you by the -- Email Marketing Club: The only place on the Internet where Email Marketing is FUN!
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Check out our popular ebook Email Marketing Made Easy & one on one expert Email Marketing coaching at http://www.EmailMarketingMadeEasy.com Joan Pasay --Copyright 2005Email Marketing Lesson: Did Your Email Message Grab My Attention?
