Unlike our cousins to the south Canadians head to the polls quite frequently because no one really knows who they want to lead the country and our ruling party is a minority. It makes for heated questions periods full of shouting, insults and frequent threats of looming elections. Being a responsible citizen I thought I should get informed, and how better to than to start getting the opposing partys email marketing messages.
Im really serious about this and I assumed this political party was too. I just have one problem. I think the e-newsletter signup form ate my email address. The signup form was on the homepage and was easy enough to find. I entered my email address and pressed go. And go it did! Where, I might never know. The page reloaded and my email address vanished. I checked to see if the leader of the party had changed to David Copperfield. Who knows, I might have missed something while I was on summer holidays. No such luck, it was still the same guy with the same suits that matched his boring hair color.
But where did my email address go?
-Did a thank you page appear to let me know Id been added the email list? No, the page just reloaded.
-Did I get onto the email marketing list? I have no idea.
-Did I get an opt-in email to confirm my participation? Nope.
-Did I get a welcome to the email list newsletter email message? Nope again.
Now I dont know what to do. My confidence has really been shaken. I think I might not get a good nights rest tonight. That form ate my email address and it is really bothering me. I guess I will wait and see if I ever get an e-newsletter from this political party. Will I vote for them in the next election? Im not sure. If their form ate my email address what will they do with my tax money? Will that disappear too?
Maybe I should try to find a contact email address on the website and ask them if my email address got added. Or maybe I should forget the whole thing and rent Dr. Strangelove and make a batch of popcorn.
I wonder if there are other political parties out there who might want my email address?
Email Marketing Lesson: How To Build An Email List, Part Two Of TwoDo you remember the word I made up last time?
Unjoin.
Today I ll let you know what the concept of unjoining means and how it will get you in trouble with your customers.
So, what does it mean to unjoin a list before you join it?
Here are two real life examples I came across the other day from two very large companies who should know better (I will leave the guilty parties unnamed).
Real life example one - From a large multinational car company website:
I do not wish to receive
( ) ABC Company special events and promotions
( ) ABC Company Retailer promotions
( ) Marketing Surveys
Do y ..
I know what I am going to do tomorrow sign up for the other political partys e-newsletter.
About The Author
Brought to you by the -- Email Marketing Club: The only place on the Internet where Email Marketing is FUN!
Email Marketing Lesson: How To Cure Email Marketing Irregularity and ConstipationThis diary entry is based on real life events.
Dear Email Marketing diary,
About six months ago, I went for my yearly visit to Dr. E. Newsletter. He poked and prodded and checked to make sure everything was working as it should, then he sat down on his little stool, looked me straight in the eyes and asked:
How is the plumbing?
I blushed, made note of the nearest exit, squirmed on my seat and said, I thought you were a marketing doctor. Since when do you ask questions about, er, uh, the pipes?
I m talking about your emails dummy, he said. Any blockage, inconsistency, irregularity o ..
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Copyright Joan Pasay - 2005
Joan PasayEmail Marketing 101: I Think Your Form Just Ate My Email Address
