I call it - which Email Marketing messages will I read today and which Email Marketing messages will I delete without reading?
or
Did Your Email Message Grab My Attention?
I have to play this game because if I read every Email Marketing message I received I would never be able write in this blog, attend to personal hygiene or do anything else for that matter.
So how does the game work?
It is pretty simple really. There are only three rules.
1. Scan the SUBJECT lines of emails in your inbox and see which Email Marketing messages grab your attention.
2. Only open the Email Marketing messages that grabbed your attention.
3. Delete the Email Marketing messages that didnt grab your attention.
After playing the Did Your Email Message Grab My Attention? game the other day I wondered if anybody else plays this game too?
I asked around and found out that everyone else I knew played Did Your Email Message Grab My Attention? as well!
I was so happy!I thought I was the only one!
Maybe there was an opportunity to issue a board game or a game-show called:
"Did Your Email Message Grab My Attention?"
Email Marketing Lesson: Privacy Policies And Email MarketingFor those of you who know me youve gotten the message that I am passionate about customer privacy. What kind of an Email Marketer would I be if I wasnt?
First off, if you don t have a privacy policy on your website stop reading this Email Marketing article and get one. I mean it, it is important.
If you do have a privacy policy, here are some things you will want to make sure your privacy policy covers or includes:
-How you treat Email addresses that are entrusted to you (when someone subscribes to your Email newsletter list or sends you an Email message).
-How people can take back their ..
My mind exploded with ideas on how I could market this new game that already had such a wide player base.
After about 10 minutes of getting quite high on my own Did Your Email Message Grab My Attention? game distribution euphoria my kettle started whistling and I was suddenly jolted back to reality.
I thought of all the poor little email marketers that had spent so much time and effort on constructing the email messages that I was playing my game with.
Was I being heartless?
How could I take something like an Email Marketing message and turn it into a game?
I pondered my behavior long and hard and then thought
Wait a minute!
I gave these companies permission (in most cases) to email me. I did not tell them I would open and read every message!
I quickly re-entered my Did Your Email Message Grab My Attention? game distribution euphoria.
Im already one step ahead of the competition!
My market research indicates everyone is already playing the game (unofficially) so I know I there is a good chance my official version will sell like hotcakes!
Email Marketing Manners 101: Clearing Your Inbox By Forwarding Email Messages To Someone ElseThis week I received an email message entitled to Stephen. Since my name isn t Stephen, and I am not even a guy, it got my attention. Seems that a well-meaning customer service rep at a company I deal with decided that the way to answer my help request was to pawn me off on someone else.
I understand that one person at a company can t do everything but what are you really saying when:
*You receive an external help request from someone who deals with your company and you
*Deal with it by sending an internal message to another employee who can take care of the issue and
*Carbon copy the inte ..
About The Author
Brought to you by the -- Email Marketing Club: The only place on the Internet where Email Marketing is FUN!
Join now and receive a gift - guaranteed to increase your status with your friends, co-workers and boss. Click below: http://www.emailmarketingmadeeasy.com/email_marketing_club
Check out our popular ebook Email Marketing Made Easy & one on one expert Email Marketing coaching at http://www.EmailMarketingMadeEasy.com
Earn good karma, forward this article to everyone you know who has an email address.
Copyright Joan Pasay - 2005
Joan PasayEmail Marketing 101: Did Your Email Message Grab My Attention
